This post is going to be a reality check for a lot of web-preneurs. Why? Because the idea that their online success or failure is a result of not having a set of clear goals and objectives. Worse, still, is that most people don't know the difference between the two, which further confuses their online progress. Granted, there are those lucky few who just jump in both feet and eyes closed in the online arena and somehow manage to be successful. The problem is, the success is short-lived or they hit a brick wall in the learning curve.
The distinction between goals and objectives is a matter of tasks. Goals is defined as your end result, and the objectives are the things you need to do to get there. Write down one goal you have for your business, life, or any other important area of your life, right now - yes, right now! I will address this later in the post.
Most people have very broad ideas about what they want in life. I refer to this a vision, not a goal. So, how does this apply to your online success or failure? Here is where you need to drill down into your vision for your life and segment your business as one area that you choose to be successful in and identify objectives that will help you to accomplish it.
As an online entrepreneur business coach, I often help my clients get really clear about what they want in their online business. Most have difficulty distinguishing between goals and objectives and understanding that the latter is an extension of the former in greater detail. It's now time to look specifically at the goal you've written down. First, you need to properly define this goal. Read through the 'goal' as you've written it down. Is this goal specific? Is it a clear statement of what you want to achieve?
FORMULATING YOUR GOALS AND OBJECTIVES
Use this as an EXAMPLE of how to start formulating your goal:
My goal is to ______________. This goal is required for the _______________ aspect of my life, in order for me to achieve my 'big-picture' ambition of ________________
Now, here is where I throw most people off - answer this question, "WHY do you want to accomplish this goal?"
The following eight steps will help you begin the process of setting your goals and objectives.
First, get very clear about what you want. Write down exactly what you want. Your goal must be so clear that a six year old could explain it to another child. Add a deadline to your goal. This will drive you unconsciously to achieve it. Remember, "Goals without a deadline are just dreams." Identify obstacles I have to overcome to achieve your goals. It could be fear of rejection, judgment, procrastination, etc. Identify what would be a primary reason so that you can come up with alternate ways to handle it later. Identify the knowledge/information/skills to achieve a goal. Your weakest key skill sets the tone or level of your success. Ask yourself, "What one key skill, if developed, would have the greatest positive impact on my life?" Identify the people whose help and cooperation you need to achieve your goal. Make a list of everything you have to do to achieve your goals. Here is where you get to drill down deep into the goal to set your objectives, or tasks. Organize your goals list and tasks into a plan, specifying dates of completion. I like to add to Outlook with alarms that let me know something is due to be done. Prioritize your goals, objectives, and minor tasks. Develop the habit of self-discipline.This may seem like a laundry list of "to do's", however, the time you take at this stage of the process will yield you the online business success. Get clear about your goals and objectives is like charting the course for a journey that should be adventurous and fun. Often times, when there is an absence of goals and objectives, there is disappointment and discouragement.
To Your Total Wealth!
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